Listening Mind Cluster Analysis Screen
Both Naver and Google provide platforms that allow you to check specific keyword search volume. You can easily check brand search volume trends just by signing up. Below is a screen where you can check the search volume of Naver and Google comprehensively through Listening Mind. You can search quickly and easily using up to 100 search terms, increasing research efficiency. Listening Mind search volume integrated provision screen (Figure 4) A screen showing the combined search volume of Google and Naver over the past year/Source: Listening Mind Brand Attitude Related Indicators – Topics Analyzing words searched with your brand can be a great way to identify brand-related images. Listening Mind names these topics as and interprets that the more diverse the number of topics linked to a brand, the more diverse the brand assets it possesses.Listening Mind Topic Result Analysis Screen (Table 2) Topic analysis results of major burger brands. YouCambodia Phone Number Datav can intuitively check the strengths of each brand. / Source: Listening Mind Brand attitude related indicators – related search terms I think the dream of every brand is to become a brand that represents a specific situation. When you think of in Korea, you think of Naver and Google. In search, it is very useful to check the share of search results. Because Google analyzes consumers' responses and prioritizes valid content, Google search results already reflect consumers' search intentions. Below is a graph of related search word analysis for confirmed through listening mind. You can see that Paris Baguette, Starbucks, and Godiva are searched for as brands for college entrance exam gifts. Analyzing how a brand is related to and searched for the consumer search term the brand is trying to solve can be a very easy and useful way to check brand attitude.(Figure 5) Cluster analysis that can identify brands that are searched together when searching for.
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CSAT gift’ / Source: Listening Mind However, because searches cannot include long text (people's search terms are generally very short), it is very important to have insight to identify and separate search intent. This is why you need to analyze the search results page together for accurate search data analysis. Summary So far, we have talked about the methodologies and indicators for analyzing various brand status. Various methodologies are being developed, but the most commonly used methodologies are surveys, social data, and search data. Since each data has its pros and cons, I believe that more insight into customer perception can be gained by examining traditional brand index surveys, search data surveys, and social data surveys together from various angles.
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