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You’re gonna have a bad time when you start counting your conversions. That’s why all marketers could stand to learn a little bit more about user experience (UX) design. Depending on who you ask . you’ll get entirely different answers for what UX design means . so let’s keep it simple: it’s designing the way users interact with and consume content . and is concerned much more with how a design works than how it looks. Whereas Conversion-Centered Design persuades users to take action . user-centered design seeks to enable users to accomplish those actions as easily as possible. Ideally . both of these design philosophies should lead to the same endpoint: the user gets what they want . and the business gets what they want. Everybody wins! Ready for more win-win scenarios in your marketing campaigns ChatGPT From mobile modals to the science of clickability .

Here’s some of the best content in the — with some camp Cameroon WhatsApp Number List aign-specific takeaways just for you. ChatGPT. How to Create UX Personas by Gregg Bernstein for UX Mastery Meet Jane. She’s in her late s . lives in New York City . and tends to use her phone more than her laptop to access the web. She’s a manager at a small boutique that is looking for tools to help her manage her inventory without breaking her budget. She also doesn’t exist. She’s a persona . a fictional character meant to serve as a stand-in for a segment of the market that shares specific traits. Personas are one of the backbones of modern marketing. By creating personas and targeting our campaigns toward them . we can deliver focused messaging and offers rather than just targeting everyone and hoping it works out okay.

A landing page designed with Jane in mind is going to look a lot different from a page targeted at someone in their s who isn’t technically savvy. Both marketers and UX designers use personas to better understand the needs . desires . limitations and even the personalities of our audiences. UX designers use this information to design products that are frictionless and fun to use; we can do the same for our marketing campaigns. This three-minute video from MailChimp’s research manager . Gregg Bernstein . illustrates a great persona framework for marketers and designers alike. . Modals on Mobile: How to Use Them Wisely by Chris Wigley for UX Magazine Overlays (also known as modals) have been in the spotlight a lot recently. Once largely relegated to the realm of interface design . they’re now a mainstay of lead generation campaigns.