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This is obviously one of the most popular ways to increase your budget this year, but it’s important to understand that it helps amplify your efforts; it doesn’t actually do marketing for you. Once you decide it’s time to invest in marketing automation, consider . There is a great study guide that does a great job of explaining everything you need to know before making a financial commitment, and I highly recommend you read it; even if you don't plan on adding it to your mix of tools this year.
  
Key takeaways Develop a strategy so you have time to deal with the king. It’s clear that content is moible number data and will continue to be the king of the year. A large portion of marketers have spent or plan to spend a significant portion of their budget on content this year, but it looks like there’s still plenty of room for improvement. of data shows that of marketers don’t have a written content strategy and face challenges producing engaging content.



Not having enough time is something we hear a lot when it comes to content creation as well. The first step in the right direction is to develop a strategy. Once you’ve developed a plan and identified your target market, you’re one step closer to writing content that’s specifically targeted at the groups you want to reach. Creating a topic list and post schedule is the next important step. Email marketing ranks in the top five with a percentage of . With one of the lowest costs per lead while also generating high quality and quantity of leads.