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Repurposed ", i.e. transformed into various other formats, thus increasing its reach and impact. This practice, known as " repurposing content ", therefore allows you to make the most of the work you have already done. Any examples? Once your article is ready you could turn it into a series of social media posts, a YouTube video, a podcast, an informational email for your newsletter or even a webinar. Repurposing is particularly effective because it allows you to reach people with different content consumption preferences ,
Some may prefer to read, others like to watch videos or listen to podcasts. By adapting your content to different formats, you therefore increase your chances of reaching a wider audience. Repurposing your content in different formats can also Austria WhatsApp Number reinforce the message you're trying to convey. Repetition and consistency are one of the main keys to effective communication , and presenting the same content in different ways helps solidify your message in the audience's mind. How to update old articles to make them evergreen Maybe your blog already has many articles and after reading this you are thinking of starting to write evergreen content. ALT! Before proceeding to write ,
new content, why don't you start transforming your old articles into evergreen content ? Doing it is very simple, it costs you less time than writing new articles and helps you create a solid foundation on which to rest your entire blog. But how do you transform simple content into evergreen content? First, do an analysis of your existing content and identify those articles that have evergreen potential but are slightly dated or not fully optimized. This could for example include posts that cover basic or fundamental topics in your field or perhaps those that have already achieved good traffic in the past but now need a good refresh. Once ,
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