What changes with the CPRA

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This scenario tells us that regulations such as GDPR and CCPA are here to stay; user data is becoming increasingly valuable and, of course, companies need to adapt their digital marketing strategies. Failure to do so will leave them either having to take legal risks or not capturing user data. In this article, we’ll talk a little more about the changes to the CCPA, what marketers need to do to keep capturing high-value data, how Rock Content can help your company prepare for the future of data capture, and what your business needs to do to be legally compliant. What is the CCPA CCPA stands for California Consumer Privacy Act of 2018, a Legal Act.


Effective throughout the state of California, in favor of consumers, giving them greater power over their data. This Legal Act came into force on January 1st, 2020, it discusses privacy issues and how companies should behave in terms of collecting data from people Algeria WhatsApp Number residing or transiting through California. Among the objectives of the CCPA you will find: The right to know about the personal information a business collects about them and how it is used and shared; The right to delete personal information collected from them (with some exceptions); The right to opt-out of the sale of their personal information.



And The right to non-discrimination for exercising their CCPA rights. Thereby, establishing rights that consumers residing in California have over their data; defining legal limits for the collection of data carried out by companies, specially informing consumers as to what data is being collected, therefore giving greater control over what companies know about this same consumer The California Consumer Protection Act of 2018 is already in place, and now it is being updated by the California Privacy Rights Act (CPRA), which will come into force on January 1st of 2023, adding some significant changes to the previous law.