That’s likely because Google doesn’t

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Screen Recording 2020 09 21 at 05.21 pm Hit the “Export” button, check the “Include SERPs” box, then export. 14 export serps 4. Look for common PAA questions Google seems to always use the same source for a question’s answer, even if it shows up in the PAA box across multiple queries. So, the next step is to find the most frequently occurring questions for your page. After all, if the same question is showing in the PAA box for hundreds or thousands of keywords, then it’s potentially worth optimizing for. The easiest way to do this is to paste or import the CSV from the previous step into a Google sheet, then create a pivot table. Screen Recording 2020 09 21 at 05.41 pm If you’ve never created or heard of a pivot table before, don’t worry.


It’s basically just a way to extract and visualize data from a dataset. Just replicate these indian phone number settings and you’ll be good to go: 15 pivot table Note that the filter where it says “Showing 1 Item” above is set to only ‘People also ask’ results. The result should show how many times each question appears in the PAA box across all the keywords the page ranks for, plus the total sum of search volume for those keywords. For example, the question ‘What are the top 10 websites?’ shows up in the PAA box for 212 keywords that our list of Google search operators ranks for. And the sum of monthly search volumes for those keywords is 61,800. 16 pivot table 2 If Google would use our page as the source for the answer to that question, it would probably send a few hundred extra visits our way. 5.




Make sure you’re not already the source Before going any further, you should rule out the possibility that Google is already pulling the answer from your page. You can do that by searching for a query where that question shows in the PAA box. To reveal those queries, hit the “+” icon on the question itself: Screen Recording 2020 09 21 at 05.52 pm Copy and paste one of these into Google. You should see the question in the PAA box in the SERP. Expand it and see if you’re the source. 17 websites paa SIDENOTE. If you don’t see the question in the PAA box, try setting your VPN to the target country and searching incognito.