Whether the goal is to promote a product or service

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This is the type of advertising we are generally more accustomed to because we see it in our daily lives. The goal is to influence purchasing behavior for products and/or services sold by private companies. Advertise for non-profit organizations Advertise for non-profit organizations. No products and/or services are sold here. Mainly to raise awareness in society about the activities carried out by such organizations and to try to attract more people to be interested in such initiatives. Public Administration Advertising Public Administration Advertising. As in the previous case, no product is sold directly here, but rather to enhance the brand image of the public administration. Either try to increase tourist visits through advertising in the autonomous region itself, or promote certain aspects of the information. E) Geographically Based Advertising Types Depending on the geographical level, there are different advertising methods.

No matter which one you go into, you have to do a good job analyzing Belgium WhatsApp Number the market you want to target. You have to study what peculiarities exist at each level, their characteristics, customs and culture. Regional Advertising Local or Retail Advertising Local advertising is very important for businesses that want to reach people in a specific geographical area such as a city. It is an advertisement that strengthens the brand image and is mainly used for promotional activities at a specific point. Here, you can also consider different ad formats, from local SEO strategies, postcode-based Facebook ad campaigns, or typical mailbox and signage techniques. Local Advertising Regional Advertising Regional marketing focuses more on promoting cultural or regional motives.



What is being sought is to associate behaviors or characteristics that are relevant to a geographic area. Such advertising takes place mainly at the regional level, but also at the provincial or autonomous region level. National Advertising National Advertising We want to reach the entire country through national advertising. That is, there are no regional restrictions like in the previous case. In terms of geographic coverage, this is the most common type of ad. International Advertising International Advertising The goal of this type of advertising is to spread the company's products and/or services around the world. That is, there are no more geographical restrictions. Of course, when advertising internationally, you have to consider each country's different cultures and customs.