On the website. If you don't find the answer here,

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You will surely find it somewhere else. And such risk should be limited to a minimum. Therefore, the condition for the effectiveness of content activities is a strategy based on big data we do not guess who our customers are and what they needwe have to be sure of this! and its constant optimization. Match the content to the purchasing path  a small case Imagine that you are the owner of an online pet store. You want to sell food for giant dogs . How should the path be designed to achieve your goal? Notice First, we need to make the target groupowners or future owners of these dogspay attention to us. We're not talking about the product at all yet .


Anyway, it is not mandatory. We are simply looking for topics that are related to the needs and interests of the target group. Thanks to previously performed SEO analyses, you know that it is worth creating a place on the website for content about Algeria WhatsApp Number animal breeds. So a potential customer comes across your guide to dog breeds and finds links to articles about giant breed dogs. Now imagine that this compendium of knowledge is visited by thousands of your future customers every month. Remember that you can use this move. From the day a user first visits your website, you can serve them better-tailored advertising messages. Interest The user has a giant dog or is planning to take responsible care of itso he or she enters a more precise phrase into the search engine: "how to care for giant breed dogs"? Your store should have content on this topic, e.g. on your blog ,





where you constantly publish expert content about health, nutrition and raising animals. In the article, you should, of course, point out that the issue of nutrition itself is very complex, and then encourage you to read the next guide: "How to choose food for a giant dog?", which is already at the consideration stage. Meditation Typical content at the consideration stage are all product comparisons : "Karma X or Ylet's compare!" and product guides on what to pay attention to when purchasing. Also know that even if the user has partially satisfied his thirst for knowledge on your website, he will not blindly trust your good advice and information contained in product descriptions . It will compare your promises with the voice of the network. Therefore, you must .