Although this has no direct impact on SEO

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Optimize your website for local SEO Just as when trying to position yourself on certain keywords, the city or region in which you wish to improve your local SEO must appear in strategic places on your website. Optimize your URLs , your title tags and H1 and Hn tags for local SEO, for example by titling a page “Hairdresser, facialist and colorist in Lyon” at the address “coiffeur-visagiste-coloriste-lyon”., the meta description tag of your web pages is also an area of ​​choice for including geographic information.

Be careful, however, to remain parsimonious Email Data and not give in to the pangs of overoptimization. Collect glowing customer reviews This may seem easy to say, but it is no less true: positive customer reviews reassure and weigh heavily on the balance of Internet users when it comes to choosing between several establishments. By encouraging your satisfied customers to leave a review on your GMB listing or on social networks , you will improve the notoriety of your establishment and show Google that your business is frequented and popular .




Furthermore, you may receive negative customer reviews. In this case, take the time to respond courteously to prove to your prospects that you make customer satisfaction a priority. Conquer social networks A company's presence on social networks also contributes to local SEO. If your establishment hits the mark on Facebook or Linkedin, it will benefit from a significant advantage in the race for first place in the search results.