A tool like Mailcharts allows you to

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Look at campaigns to gain insights from real-time and historical data. Let’s look at a few industries to give you examples. Email Marketing Tips for Special Sectors Email Marketing Tips for Small Businesses As a small business, email marketing can be an effective way to drive engagement with your customers or prospects. One of the advantages of being a small business is that you know the needs of your customers. This will enable you to personalize content that will appeal to your audience. If you are a local business, leverage that knowledge to craft


interesting subject lines and focus on solutions. For example, if you’re a coffee shop try ‘Manhattan: have a free morning coffee on us!’ You can also host or get involved in local events. Not only can you promote your company there but you can encourage Cambodia Phone Number List people to sign up for your mailing list or newsletter to get up-to-date with news or offers. Tip: Check out ‘Local SEO for Beginners: Improve Your Visibility Online’ to localize content and show up on local searches. Email Marketing for Insurance Leads As a high-value and long-term purchase, leads for insurance can take time to nurture and convert. Emails are an effective way to provide information to your prospects in a way that’s personal and helpful. Use workflows - Automated workflows can send





emails based on behavior. So if you create workflows you can answer key questions or provide solutions based on what someone needs. For example, if your first email is a welcome email to a new lead, you will set up a subsequent email based on whether they click a CTA. For those that click through to a custom landing page, you can follow up with an email that asks them if they want more information. If they took no action, the other email triggered could be focused on them missing out. Provide solutions - If you know the hurdles or challenges for people in insurance, do something to address them. Direct your audience to blogs or your FAQ page that addresses them and offers solutions. It’s about building a relationship and awareness. This is a good example from health insurance provider Oscar. Oscar email example Oscar email example Set up a newsletter - Newsletters can be a .