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Among the sectors characterized by buyers more likely to complete the purchase, however, Food & Beverage stands out with a cart abandonment rate of . %. The reason? In this sector the average amount of purchases is relatively low and this pushes the public to limit second thoughts. You might be interested in " other elements that will characterize eCommerce this year" Cart abandonment mobile vs desktop The analysts also studied the cart abandonment rate in relation to the device used by the user in relation to e commerce. Mobile shoppers have the highest abandonment rate, recording . %. As regards the remaining devices, tablets account for % of abandonments and desktop computers %. ecommerce cart The countries where the tendency towards cart abandonment is most pronounced Then there are countries that are more virtuous and others less so when it comes to completing purchases.

With Spain according to research conducted by Barilliance and referring to the year photo editing servies holds the record as the nation with the highest cart abandonment rate compared to a global figure of . %. Next we find France and Great Britain with . % and . % respectively, while the Netherlands is the nation with the lowest percentage . % of abandoned carts. Email Marketing customizations and Marketing Automation to improve results MARCO TARGA AUGUST email marketing The last two years have represented a particular period which has significantly influenced the behavior of companies and their relationships with their public. Email Marketing is no exception, as we have had the opportunity to analyse , an area that has grown.



A lot in the pandemic era, albeit with methods and characteristics that deserve further study for strategic purposes. You might be interested in "Email Marketing why it is still a fundamental tool for companies" KPIs linked to Email Marketing analysis email marketing First of all, we need to start from the concept of KPIs applied to this segment. This means that, when carrying out specific analyses, metrics and indicators are fundamental elements for determining the objective feedback of the data, i.e. measuring the effectiveness of initiatives linked to the professional use of emails.