What you can do to get natural links

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Automatically generated content Unauthorized use of rich snippets <4> Use of malicious links Illegal redirects < 6> Hidden text/links are placed <7> Keywords unrelated to the content are scattered <1> There is automatically generated content The Penguin update was introduced to help weed out sites that manipulate search results, such as websites with low-quality links or using spammy keywords. Therefore, sites that use a lot of automatically generated content are likely to be affected. Auto-generated content is created automatically by artificial intelligence or a program, and the content may not make sense or contain many duplicates. This type of content provides information that is not useful to users, and will be addressed with the Penguin Update.


In order to avoid losing rankings with the Penguin Update, you must Oman Phone Number Data eliminate automatically generated content and provide high-quality content. Cloaking Cloaking refers to intentionally changing the content that users see and the content that search engine crawlers read. The crawler will load a page that abuses the target keyword, but at first glance it looks no different from a normal site, so it is difficult to tell visually. cloaking <3> Illegal use of rich snippets Rich snippets are supplementary information, such as reviews, in addition to the summary part (description) displayed in search results. Posting unsubstantiated reviews or irrelevant information for the purpose of deceiving users will be subject to Penguin Update.




Both types of content are considered web spam and violate Google's guidelines. Before you start any SEO strategy, be sure to read the guidelines to make sure you are not using fraudulent methods. <4> Using malicious links External links are normally placed naturally by site users, but if webmasters create and post links on their own, rankings can be manipulated fraudulently. It is also prohibited to pay a fee to a site administrator in exchange for a link. Use of malicious links <5> Illegal redirection is performed Unauthorized redirects create an unpleasant experience for users, so they are often dealt with. Specifically, this includes moving the user to a page different from the title, or redirecting the user to another page after accessing an arbitrary URL.