Precisely because they don’t see themselves as influencers

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This danger exists especially in B2B, as specialists rarely or never register as such on influencer platforms. tools-for-influencer-collaboration-with-access-to-data If you plan to establish influencer marketing as a marketing channel in the long term, I recommend that you look for a suitable cooperation partner yourself . Here are a few tips on how to find the right B2B influencer: Expertise is crucial when selecting suitable influencers . Search social media platforms and blogs for topics that are interesting and relevant to you.


Is there anyone here who can give an expert opinion on this? This can be in interviews or on Special Data a corporate blog (or other website). If so, who is this person and how or on which channels does he generally present himself on the Internet? With the help of analysis tools such as Fanpage Karma or HypeAuditor , followers/fans can be viewed very well: you can evaluate age, gender, interests, location, devices used, pages that people like, and much more. This allows you to better assess whether an influencer's target group is actually relevant. You can also consider using loyal customers , business partners or employees (who are also subject matter experts) as opinion makers.




But always keep your goal in mind and ask yourself: Which audience should your influencer ideally reach? How influential is the person? How many fans follow your social media channels? When making contact, it is important that you have a specific goal in mind and arguments that can convince you. To do this, the content must fit thematically with your cooperation idea. Take a close look at the content of the potential cooperation partner. The better you know your counterpart, the easier it is to make contact.